Green Business

Green Seal Standards

Our sustainability standards for products, services, and companies are based on life-cycle research, and are developed in an open, transparent, and stakeholder-involved process. Green Seal standards provide criteria and guidelines for manufacturers, service providers, and companies to work toward sustainability and Green Seal certification. Green Seal has 33 issued standards that cover 400 product and service categories.


Environmental Innovation

GS-20 Environmental Innovation This standard establishes a process for evaluating commercially available products, services, technologies, or processes, compares them with mainstream offerings that provide the same function, and verifies that they provide significant overall environmental benefits.
GS-C1 Sustainability Standard for Product Manufacturers The GS-C1 standard looks at a product manufacturer’s products and business practices in their totality, and includes rigorous requirements in the following areas: transparency and accountability at the corporate level, aggressive goals, actions and achievements in major social and environmental impact areas, effective and accountable supplier management practices, scientific life-cycle assessments on key product lines, and ambitious requirements for third-party certification of the company's products.

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