Green Business

Green Seal Standards

Our sustainability standards for products, services, and companies are based on life-cycle research, and are developed in an open, transparent, and stakeholder-involved process. Green Seal standards provide criteria and guidelines for manufacturers, service providers, and companies to work toward sustainability and Green Seal certification. Green Seal has 33 issued standards that cover 400 product and service categories.


Environmental Innovation

GS-20 Environmental Innovation


Download the full standard:

GS-20 Standard

Edition 1.0, issued on December 23, 2014

Approved Criteria for Certification
-- Response to Public Comment - 3M Floor Pad Criteria Document - Sept 2018

GS-20 identifies innovative environmental initiatives and recognizes environmental benefits of leadership products, services, processes, and technologies (collectively referred to as "initiatives"). This standard is intended for initiatives that are not covered by existing Green Seal standards. 


Certification to GS-20 is under review for programmatic improvements. During this time, we will not be accepting new applications for environmentally innovative products. In product categories with existing GS-20 certifications, competitor products with applications already in process will be eligible to earn certification should their application meet all review requirements. Products that have already achieved certification under GS-20 will continue to use and promote their Green Seal recognition, and will be required to conform to any new program requirements that may be the result of our ongoing review.

If you are interested in participating in interviews, discussions, or comment periods to support Green Seal in improving the GS-20 program, please contact Chrissy Macken, GS-20 Project Manager, at