Green Business

Green Seal Standards

Our sustainability standards for products, services, and companies are based on life-cycle research, and are developed in an open, transparent, and stakeholder-involved process. Green Seal standards provide criteria and guidelines for manufacturers, service providers, and companies to work toward sustainability and Green Seal certification. Green Seal has 33 issued standards that cover 400 product and service categories.


Environmental Innovation

GS-20 Environmental Innovation

GS-20, Edition 1.0, recognizes innovations that provide significant health and environmental benefits. Certification to this standard is available to products, services, processes, and technologies.


  • This standard is under revision.
  • Green Seal is accepting comments on proposed revisions from October 5 until November 5, 2018. 
  • For details and documents, visit the Standard Revision Project Page.