Innovation Drives the Future of Green Seal

In laboratories and companies nationwide, scientists and product designers are continually driving product innovation to deliver the health and environmental benefits consumers want. This spirit of innovation and pursuit of sustainable solutions are vital to addressing the global challenges we face today – from climate change, to water pollution, to public health crises – and have the ability to transform the economy to work dramatically better for people and the planet.

That’s why Green Seal® is launching a new pathway for recognizing the leadership of the innovators who are delivering breakthroughs in the performance, health or environmental safety of products people use every day.

Today, we are opening a call for applicants to our Environmental Innovation Beta Advisory Program. Participants will work individually with Green Seal to explore the environmental and health impacts of their product, engage in transformative product innovation, and win recognition for achieving of significant lifecycle impact reductions.

Through this Beta Advisory Program, we are opening a limited number of spots for market leaders to road-test the new Green Seal Environmental Innovation Program, which fully launches later this year. This beta phase of the program will help Green Seal ensure we are providing best-in-class implementation tools, guidance, and customer service to our program participants. Participants in the Beta Advisory Program will be eligible to pursue Green Seal Certification for Environmental Innovation.

The Standard for Environmental Innovation (GS-20, Edition 2.0) is now available here.

A Green Seal Certification for Environmental Innovation tells the world that you’re not just meeting the highest bar for health and sustainability in the marketplace — you’re setting it. Click here to see if your product is eligible and to submit an application by May 15th.

Learn more at, and check out the FAQs here.